Small plates,
good times.
2023 - Visual Identity, Strategy, Illustration, Signage
Unwind by Vtopian is a fully plant-based food cart in Portland, Oregon known for its beautifully made small plates and charcuterie boards. They aim to challenge the preconceptions of standard food cart fare by providing gourmet offerings utilizing local, seasonal ingredients. In partnership with a Belmont neighborhood favorite, Company.
“Sophistication with an edge.”
These clients wanted an identity that felt like an invitation to an upscale secret party.
Black and off-white shades bring an air of mystery and elegance, while the colorful confetti helps to bring the party element through. The expressively drawn, chaotic flower illustration acts as a sign-off to the “secret invite.”
The wordmark is an alteration of Casey Classic. Keeping the dot of the “i” circular, a custom “U” was added along with elongating the characters to emphasize the feeling of unwinding. The use of Mono45 as the supporting font feels both chic and classified.